Samsung: Winning Social Gold at the Olympics
Campaign Details
Brand: Samsung MobileBrand Owner: SamsungLead Agency: StarcomContributing agencies: Big SpaceshipCountry: United StatesIndustry: Mobile devicesChannels used: Content marketing, Mobile apps, Online display, Online video, Social media, Sponsorship - sports, Websites, micrositesBudget: 10 - 20 million
Executive Summary
The Olympics is where you see athletes perform at their best; and that is no different for brands. Brands have to be at their best if they want to win.
This year Samsung relaunched their brand. Our challenge...