Scope: End the Awkward
Campaign Details
Brand: ScopeBrand Owner: ScopeLead Agency: MediaComContributing agencies: Channel 4Country: United Kingdom
Executive Summary
Imagine the humiliation of being patronised or ignored every day, just because others feel awkward around you. That's the real situation for the majority of disabled people in the UK. So Scope, MediaCom and Channel 4 worked together to create the "End the Awkward" campaign to make a real difference to the nation. An extraordinary 84% said the work had made them think and feel differently about disability, with 71%...