Bulgari: The Story of O
Campaign Details
Brand: BulgariBrand Owner: LVMHLead Agency: MECContributing agencies: Zenith, ChinaCountry: ChinaIndustry: Luxury clothing accessoriesChannels used: Content marketing, Mobile apps, online display, online video, Outdoor, out-of-home, Public relations, and Search, Social mediaBudget: 5 - 10 million
Executive Summary
In 2015 Bulgari launched a Bridal collection, "Passionate Love", as its key message and tasked Zenith to drive market share vs. other established players in the category such as Tiffany and Cartier. It was no easy...