Royal Bank of Scotland: Stopping Scotland's Scammers
Campaign Details
Brand: Royal Bank of ScotlandBrand Owner: Royal Bank of Scotland GroupLead Agency: ZenithCountry: United KingdomIndustry: Banks, credit cards, loans, financial services (general), Insurance, InvestmentChannels used: Sponsorship - media, Television, Television - direct responseBudget: Up to 500k
Executive Summary
Brands with purpose do better and matter more
Since 2009, financial institutions have suffered with a bad reputation. With distrust in banks at record highs, the Royal Bank of Scotland (Royal Bank) needed...