Kohl's Oscars Digital Amplification
Campaign Details
Brand: Kohl'sBrand Owner: Kohl'sLead Agency: PerformicsContributing agencies: Huge; AnomalyCountry: United StatesIndustry: Clothing, fashion retail, Clothing, apparel, Department stores, Luxury clothing, accessories, Online retail, Personal accessoriesChannels used: Content marketing, Mobile apps, Online display, Online video, Search, Social media, Sponsorship - event, propertyBudget: 1 - 3 million
Executive Summary
JCPenney relinquished their long-standing partnership with the Oscars, providing an opportunity for Kohl's to sponsor the event, in hopes of elevating their brand and driving engagement. By...