Nissan Controller

This case study shows how Nissan, a car brand, married the excitement of football with the brand's own technology by creating an entirely new gaming experience in Sweden.

Nissan Controller

OMD and TBWA

Campaign Details

Brand: NissanBrand Owner: Nissan EuropeLead Agency: OMD Finland; TBWA HelsinkiContributing agencies: Acne Production; UEFA Champions League; Sony PlayStation; KonamiCountry: SwedenIndustry: Automakers marquesChannels used: Other ambient media, Public relations, Social media, Sponsorship - event, property, Websites micrositesBudget: Up to 500k

Executive Summary

Nissan's challenge was how to concretize the UEFA sponsorship and get football fans to experience Nissan's brand promise "Innovation that Excites".

To turn the fans of football into fans of the sponsorship we focused on engagement both in...

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