Honda: Racing Virtual Reality - Fastest Seat In Sports Sweepstakes
Campaign Details
Brand: Honda RegionalBrand Owner: HondaLead Agency: Mediavest | SparkContributing agencies: Rubin Postaer & AssociatesCountry: United StatesIndustry: Automakers marques, Automotive industry (general)Channels used: Content marketing, Events experiential, Online display, Online video, Other ambient media, Sponsorship - media, Websites micrositesBudget: Up to 500k
Executive Summary
Honda has always been an engine company at its core, producing motorcycles, cars, generators, marine engines, and even jets. Racing is a key part of that heritage and...