Toyota GB's 2015 Sponsorship of the ECB
Campaign Details
Brand: ToyotaLead Agency: Publicis Media Sport & Entertainment; Saatchi & SaatchiCountry: United KingdomIndustry: Automakers & marquesChannels used: Sponsorship - event, property, Sponsorship - mediaBudget: 1 - 3 million
Executive Summary
Toyota's ambition is to build a more powerful and more premium brand. Zenith believed that this ambition needed to extend beyond Toyota's models, to a place where it could proudly communicate its brand and its brand promise of "Always A Better Way."
Zenith began the search for a...