Costa Coffee: Buzzfeed Partnership
Campaign Details
Brand: Costa CoffeeLead Agency: ZenithCountry: United KingdomIndustry: Restaurants, takeawaysChannels used: Sponsorship - mediaBudget: Up to 500k
Executive Summary
Costa has become the nation's favourite coffee shop, but a powerful combination of market forces means that maintaining that position is extremely difficult. To put it simply, the competition is stronger than a triple espresso.
We produced a campaign that delivered genuine engagement amongst customers rather than pure reach, consciously breaking category norms, as we knew this would be a more effective route...