Costa Coffee: Buzzfeed Partnership

This case study shows how Costa, a coffee shop brand, took a different approach to creative content to achieve sales growth in the UK.

Costa Coffee: Buzzfeed Partnership

Jody Vodden

Campaign Details

Brand: Costa CoffeeLead Agency: ZenithCountry: United KingdomIndustry: Restaurants, takeawaysChannels used: Sponsorship - mediaBudget: Up to 500k

Executive Summary

Costa has become the nation's favourite coffee shop, but a powerful combination of market forces means that maintaining that position is extremely difficult. To put it simply, the competition is stronger than a triple espresso.

We produced a campaign that delivered genuine engagement amongst customers rather than pure reach, consciously breaking category norms, as we knew this would be a more effective route...

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