PepsiCo: UEFA Champions League

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

PepsiCo: UEFA Champions League

Joseph Cook, Stephen Hutchison and Katie Baillie

Campaign Details

Brand: Lay's, Pepsi, Gatorade, Doritos, Lipton, 7UpBrand Owner: PepsiCoLead Agency: Fuse Sport + EntertainmentContributing agencies: OMD; World of Initials; AMV BBDO. JaywingCountry: GlobalIndustry: Bottled waters, carbonated soft drinks, Energy drinks, Savoury snacks, potato chipsChannels used:Content marketing, Events & experiential, Games & competitions, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Radio, Search, Social media, Sponsorship - event, property, Sponsorship...

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