Hasbro: Big Family Games

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Hasbro: Big Family Games

Tatyana Burtseva, Daria Borisova and Ekaterina Berezovskaya

Campaign Details

Brand: Hasbro GamingBrand Owner: HasbroLead Agency: OMD MD RussiaContributing agencies: FUSECountry: Russian FederationIndustry: Toys, gamesChannels used: TelevisionBudget: 1 - 3 million

Market Background And Context

The board games category has not developed in Russia beyond cards, chess & domino. Hasbro produce a lot of board games (Monopoly, Jenga, Taboo, Twister, Simon, Cluedo etc.) and is a leader on the market in this category, but due to the market situation it cannot secure more intensive...

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