Age UK and John Lewis: The story of how the perfect partnership helped Age UK combat loneliness at Christmas
Campaign Details
Brand: Age UK & John LewisLead Agency: Manning Gottlieb OMDContributing agencies: adam&eveDDBCountry: United KingdomIndustry: Charities & voluntary organisationsChannels used: Direct marketing, Email marketing, Events, experiential, Mobile apps, Online display, Outdoor, out-of-home, Packaging, design, Point-of-purchase, in-store, Public relations, Search, Social media, TelevisionBudget: 1 - 3 million
Executive Summary
This is a story of how Age UK formed the perfect partnership with John Lewis to combat...