Age UK and John Lewis: The story of how the perfect partnership helped Age UK combat loneliness at Christmas

This case study describes a partnership between Age UK, a charity, and retailer John Lewis to highlight the social problem of older people being lonely at Christmas.

Age UK and John Lewis: The story of how the perfect partnership helped Age UK combat loneliness at Christmas

Manning Gottlieb OMD

Campaign Details

Brand: Age UK & John LewisLead Agency: Manning Gottlieb OMDContributing agencies: adam&eveDDBCountry: United KingdomIndustry: Charities & voluntary organisationsChannels used: Direct marketing, Email marketing, Events, experiential, Mobile apps, Online display, Outdoor, out-of-home, Packaging, design, Point-of-purchase, in-store, Public relations, Search, Social media, TelevisionBudget: 1 - 3 million

Executive Summary

This is a story of how Age UK formed the perfect partnership with John Lewis to combat...

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