Macmillan Cancer Support: If nobody speaks of remarkable things
Campaign Details
Brand: Macmillan Cancer SupportBrand Owner: Macmillan Cancer SupportLead Agency: M PHD UK; News UK (Publishing Partner)Country: United KingdomIndustry: Charities; voluntary organisationsChannels used: Content marketing, Newspapers, Online video, Print - general, unspecified, Sponsorship - media, Websites; micrositesBudget: 500k - 1 million
Executive Summary
With the constraint of targeting an older, predominantly analogue audience with a multi-faceted message, the objective of this campaign was to educate those with cancer and those looking after someone with cancer,...