Dell Japan: EUC (end-user computing) survey

Winnie Chan and Kotaro Nakano

This case study discusses a business-to-business campaign for Dell, the computer maker, in Japan that highlighted security risks via a survey and a white paper featuring advice on how IT professionals could overcome these risks.

Dell Japan: EUC (end-user computing) survey

Winnie Chan and Kotaro Nakano

Campaign Details

Brand: Dell Japan end-user computingBrand Owner: Dell JapanLead Agency: MediaCom Singapore; MediaCom Japan; Contributing agencies: MediaCom Singapore; MediaCom JapanCountry: JapanIndustry: PCs, computingChannels used: Websites; micrositesBudget: Up to 500k

Executive Summary

Dell Japan initiated conversations with prospective companies to understand IT risks, data security challenges and their security plans through partnering with a 3rdparty IT media to initiate a survey. The findings were repurposed as whitepaper, including advice from a Dell...

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