Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.
Campaign Details
Brand: BETADINE®Brand Owner: Mundipharma Middle EastLead Agency: Arena Media (Havas Group); Sky High AdvertisingContributing agencies: Spread Communications (PR Agency)Country: Bahrain, Kuwait, Lebanon, Oman, Pan Arab, Qatar, Saudi Arabia, United Arab EmiratesIndustry: Non-prescription, OTC productsChannels used: Online video, Public relations, Social media, Word of mouth, advocacyBudget:Up to 500k...