McDonald's CMO redefines marketing in "new world order"

This event report outlines how McDonald's, the quick service restaurant chain, is adapting its marketing model to the digital age.

McDonald's CMO redefines marketing in "new world order"

Geoffrey PrecourtWarc

In consideration of the Interactive Advertising Bureau's (IAB) "New World Order" – the theme of the organization's 2016 MIXX Conference in New York – Deborah Wahl pulled no punches.

"The old labels don't work," proclaimed McDonald's SVP/CMO. "The old approaches can't work. We need a new way, and one that will set us on a path to success for the future.

"Digital experiences have become irresistible to people. They've made people fearless – fearless to have a voice, fearless in the way they interact with one another, and, most...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands