Batelco: The Smart Buses
Campaign details
Brand: BatelcoBrand owner: BatelcoLead agency 1: FP7/BAH (part of McCann Worldgroup)Lead agency 2: FP7/DXB ( A part of McCann Worldgroup)Country: BahrainIndustry: Telephone & internet servicesChannels used: Content marketing, Events & experiential, Mobile & apps, Online display, Online video, Packaging & design, Print - general, unspecified, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Batelco is the leading communications technology and telecom provider in the Kingdom of Bahrain. It serves both...