Samsung Mobile: Winning Social Gold at the Olympics
Campaign details
Brand: Samsung MobileBrand owner: SamsungLead agency: StarcomContributing agencies: Big SpaceshipCountry: ChinaIndustry: Mobile devicesChannels used: Content marketing, Mobile & apps, Online display, Online video, Social media, Sponsorship - sports, Websites & micrositesBudget: 10 - 20 million
Executive summary
The Olympic Games is where you see athletes perform at their best; and that is no different for brands. Brands have to be at their best if they want to win.
This year, Samsung relaunched its...