Cancer Research UK: Tap to Beat Cancer
Campaign details
Brand: Cancer Research UKBrand owner: Cancer Research UKLead agency: MediaComContributing agencies: Clear ChannelCountry: UKIndustry: Charities & voluntary organisationsChannels used: Outdoor, out-of-homeBudget: Up to 500k
Executive summary
The decline in cash usage poses a big threat to spontaneous charity donations. Our idea of placing contactless card readers in Cancer Research UK's shop windows was a world first in charitable giving. 'Tap to Beat Cancer' has the potential to change the world of fundraising.
Every two...