Cancer Research UK: Tap to Beat Cancer

This case study describes how British charity Cancer Research UK found a way to raise money using contactless technology.

Cancer Research UK: Tap to Beat Cancer

Alexia Pilavachi

Campaign details

Brand: Cancer Research UKBrand owner: Cancer Research UKLead agency: MediaComContributing agencies: Clear ChannelCountry: UKIndustry: Charities & voluntary organisationsChannels used: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

The decline in cash usage poses a big threat to spontaneous charity donations. Our idea of placing contactless card readers in Cancer Research UK's shop windows was a world first in charitable giving. 'Tap to Beat Cancer' has the potential to change the world of fundraising.

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