HTC VIVE: Virtually Dead

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

HTC VIVE: Virtually Dead

Robert Wigman

Campaign details

Brand: HTCBrand owner: VIVELead agency 1: Fuse Sport & EntertainmentLead agency 2: OMDCountry: France, UKIndustry: Audiovisual products, Gaming consoles, computer games, Mobile devices, PCs, computingChannels used: Content marketing, Events & experiential, Games & competitions, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Sponsorship - event, property, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

We were tasked with launching HTC's virtual reality offering, VIVE, in a...

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