HTC VIVE: Virtually Dead
Campaign details
Brand: HTCBrand owner: VIVELead agency 1: Fuse Sport & EntertainmentLead agency 2: OMDCountry: France, UKIndustry: Audiovisual products, Gaming consoles, computer games, Mobile devices, PCs, computingChannels used: Content marketing, Events & experiential, Games & competitions, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Sponsorship - event, property, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
We were tasked with launching HTC's virtual reality offering, VIVE, in a...