Nature Adventure: How Old Spice and Twitch collaborated to make the world's first-ever live-stream, real-life, Internet-controlled video game
Campaign details
Brand: Old SpiceBrand owner: Procter & GambleLead agency: Wieden+KennedyContributing agencies: Citizen Relations, PrettybirdCountry: Canada, USAIndustry: Deodorants, anti-perspirantsChannels used: Mobile & apps, Online display, Online video, Search, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
The Old Spice Fresher Collection makes guys "Smell as Great as Nature Is." Unfortunately, most guys don't live out in the...