Fair and Lovely: Tamanna, the 140-episode real-time TV dashboard
Campaign details
Brand: Fair & LovelyBrand owner: Hindustan Unilever LimitedLead agency: MindshareCountry: IndiaIndustry: Skin care, sun protectionChannels used: Events & experiential, TelevisionBudget: 3 - 5 million
Executive summary
Fair & Lovely (FAL), has been India's most popular beauty brand for over four decades.
For six out of ten women in India, FAL is an essential part of their beauty regime.
FAL has historically championed the deepest ambitions and desires of women. Throughout, FAL...