CloudPay: A Rebrand Designed to Spike Digital Engagement

Matt Pfluger and Angela Kostreva

This case study describes how CloudPay, global payroll solution, rebranded to position itself as a next-generation innovator in the sector.

CloudPay: A Rebrand Designed to Spike Digital Engagement

Matt Pfluger and Angela Kostreva

Campaign details

Brand: CloudPayBrand owner:Lead agency: Garfield GroupCountry: USAIndustry: Business servicesChannels used: Content marketing, Email marketing, Print - general, unspecified, Websites & micrositesBudget: Up to 500k

Executive summary

CloudPay, the global payroll solution for multinational organisations, needed a rebrand to provide a strong marketing foundation, including a website, designed for lead-generation and growth.

CloudPay identified a key opportunity in the global payroll industry: address compliance. Differences in language, culture, and an ever-changing legislation and tax...

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