Renault: Business Booster
Campaign details
Brand: RenaultBrand owner: RenaultLead agency 1: OMD ItalyLead agency 2: Publicis ItalyContributing agencies: Think Cattleya, Ascent FilmCountry: ItalyIndustry: MPVs, minivans, Vans, RVsChannels used: Direct marketing, Email marketing, Mobile & apps, Online display, Online video, Print - general, unspecified, Radio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Renault Business Booster is a communication platform developed to support the launch of its new commercial vehicles range. In order to amplify the message, the campaign involved several media, including...