FOREX Bank: Geofence and Beacon campaign
Campaign details
Brand: FOREX BankBrand owner:Lead agency: Tre Kronor MediaContributing agencies: AftonbladetCountry: SwedenIndustry: Banks, credit cards, loans, Financial services (general)Channels used: Online display, Other & ambient media, Print - general, unspecifiedBudget: Up to 500k
Executive summary
During the summer of 2015, FOREX Bank wanted to market the opportunity for people to "unexchange" leftover currency at their offices, as the value of foreign funds in Swedish homes were estimated to be around 1.5 billion SEK.
The target audience for the campaign...