Active Wheel: Lo Kar Lo Baat
Campaign details
Brand: Active WheelBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Cleaners & detergentsChannels used: Direct marketing, Events & experiential, Mobile & apps, Packaging & designBudget: 1 - 3 million
Executive summary
Active Wheel is a strong challenger detergent brand in the markets of Uttar Pradesh and Bihar. It wanted to take an initiative which would be specifically planned for Bihar. Since the category that Wheel operates in is...