Dots by OMD: The Dotsai

This case study shows how communications agency OMD Spain got employees more involved and engaged in using new time-tracking software.

Dots by OMD: The Dotsai

Anabel Varela

Campaign details

Brand: Dots by OMDBrand owner: OMDLead agency: OMD SpainCountry: SpainIndustry: Employment, recruitment, staffChannels used: Direct marketing, Email marketing, Games & competitions, Mobile & apps, Packaging & design, Websites & micrositesBudget: Up to 500k

Executive summary

Time-tracking software isn't the most preferred software by most employees. Nevertheless, it is a critical piece of software in any company to optimise time and be, financially, more efficient.

To implement and communicate the importance of this new software internally, the brief was...

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