du: Ramadan YouTube Campaign (Vogon tool)
Campaign details
Brand: duBrand owner: Emirates Integrated Telecommunications CompanyLead agency: Starcom DubaiContributing agencies: Leo Burnett DubaiCountry: United Arab EmiratesIndustry: Telephone & internet servicesChannels used: Online videoBudget: Up to 500k
Executive summary
Ramadan is a holy month, where many people's changes to their daily routine and behaviour has shown to impact their online consumption habits. They spend more time online and their video consumption spikes during certain times of...