Kraft Heinz Dry Packaged Dessert Brands: Jell-O, Cool Whip, JET-PUFFED and Baker's Chocolate: Serving What's Trending

This case study explains how food manufacturer Kraft Heinz wanted to improve sales of its homemade desserts in the US.

Kraft Heinz Dry Packaged Dessert Brands: Jell-O, Cool Whip, JET-PUFFED and Baker's Chocolate: Serving What's Trending

Jessica Perrin

Campaign details

Brand: Kraft Heinz Dry Packaged Dessert Brands: Jell-O, Cool Whip, JET-PUFFED and Baker's ChocolateBrand owner: Kraft HeinzLead agency: StarcomCountry: USAIndustry: Bread, cake, biscuits, Confectionery, Convenience, ready-madesChannels used: Content marketing, Mobile & apps, Online display, Search, Social media, Websites & micrositesBudget: 3 - 5 million

Executive summary

Only 12% of dinners made in America in 2014 ended with homemade dessert. Twenty years ago, it was double. The daily...

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