BBC Global News: The Science of Engagement
Campaign details
Brand: BBC Global News LimitedBrand owner: BBC Global NewsLead agency 1: CrowdEmotionLead agency 2: BBC Global NewsContributing agencies: Lightspeed GMICountry: Australia, Singapore, United Kingdom, United StatesIndustry: Websites, online services, appsChannels used: Online display, Online video, Websites & micrositesBudget: Up to 500k
Executive summary
CrowdEmotion is a team of psychologists, data scientists, and technologists on a mission to collect and curate the world's emotions to further human understanding. In a digital world, personalisation...