Dell India: Storage dynamic creative optimization
Campaign details
Brand: Dell StorageBrand owner: Dell IndiaLead agency 1: Mediacom India Pvt LtdLead agency 2: MediamathContributing agencies: Adacado, ConversantCountry: IndiaIndustry: Information technology, PCs, computingChannels used: Online displayBudget: 500k - 1 million
Executive summary
Dell has been providing storage services in India for several years, but the consideration rate for purchase was low. A recent IT media consumption study released by a regional IT publisher revealed that 65% of IT buyers consumed...