Toyota: Southeast Toyota Cox Auto Data Test
Campaign Details
Brand: ToyotaBrand Owner: JM Family EnterprisesLead Agency: 22squaredCountry: USAIndustry: Automotive industry (general)Channels used: Social mediaBudget: Up to 500k
Executive summary
Southeast Toyota was able to break through Facebook's walled garden through a Cox Automotive second-party data-sharing beta test. Cox Automotive is a provider of vehicle remarketing services and digital marketing and software solutions for automotive dealers and consumers. The ultimate question answered within the test was how did Cox's data perform...