Toyota: Southeast Toyota Cox Auto Data Test

This case study describes how US car distributor Southeast Toyota was able to break through Facebook's walled garden, through a Cox Automotive second-party data-sharing beta test.

Toyota: Southeast Toyota Cox Auto Data Test

Jennifer Reed, Katie Farmer and Nicole Bardizbanian

Campaign Details

Brand: ToyotaBrand Owner: JM Family EnterprisesLead Agency: 22squaredCountry: USAIndustry: Automotive industry (general)Channels used: Social mediaBudget: Up to 500k

Executive summary

Southeast Toyota was able to break through Facebook's walled garden through a Cox Automotive second-party data-sharing beta test. Cox Automotive is a provider of vehicle remarketing services and digital marketing and software solutions for automotive dealers and consumers. The ultimate question answered within the test was how did Cox's data perform...

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