Kit-Kat: 72 different break types
Campaign Details
Brand: Kit-KatBrand Owner: NestléLead Agency: VivakiContributing agencies: JWTCountry: UKIndustry: ConfectioneryChannels used: Content marketing, Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Search, Social media, Television, Television - direct response, Websites & micrositesBudget: 1 - 3 million
Executive summary
Kit-Kat has been synonymous with the idea of taking a break for over 75 years. The chocolate bar and the behaviour are well-established as natural companions. However, in recent years, Kit-Kat...