Europcar: Location, Location, Location!
Campaign Details
Brand: EuropcarBrand Owner: EuropcarLead Agency: Starcom Mediavest Group (SMG)Countries: Australia, Belgium, France, Germany, Italy, New Zealand, Portugal, Spain, Sweden, United KingdomIndustries: Rail, coach, boat & car rentalChannels used: SearchBudget: 1 - 3 million
Executive summary
In 2016, the global paid search car hire market is more saturated than ever. Despite being a highly established car rental company, Europcar is constantly looking for new ways to utilise paid search data, in order to help the...