AXE Body Spray: AI multi-screen targeting system
Campaign Details
Brand: AXEBrand Owner: UnileverLead Agency: PHD TaiwanContributing agencies: Vpon, AppierCountry: TaiwanIndustry: Deodorants, anti-perspirantsChannels used: Mobile & apps, Online display, Online videoBudget: Up to 500k
Executive summary
This AXE Body Spray AI multi-screen targeting system is the Taiwanese market's first cross-screen targeting system, leveraging the audience's mobile behavioural data and multi-screen behaviour as a guide to capture our core target pool accurately, and serve them with relevant tailored messages to trigger their interest in the...