AXE Body Spray: AI multi-screen targeting system

This case study describes how AXE body spray used mobile behavioural data and multi-screen behaviour as a guide to capture its Taiwanese core target audience accurately, and serve them with relevant tailored messages to trigger their interest in the brand.

AXE Body Spray: AI multi-screen targeting system

Cathy Yang

Campaign Details

Brand: AXEBrand Owner: UnileverLead Agency: PHD TaiwanContributing agencies: Vpon, AppierCountry: TaiwanIndustry: Deodorants, anti-perspirantsChannels used: Mobile & apps, Online display, Online videoBudget: Up to 500k

Executive summary

This AXE Body Spray AI multi-screen targeting system is the Taiwanese market's first cross-screen targeting system, leveraging the audience's mobile behavioural data and multi-screen behaviour as a guide to capture our core target pool accurately, and serve them with relevant tailored messages to trigger their interest in the...

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