Renault Mjourney: Media and CRM tied together to achieve higher sales
Campaign details
Brand: Renault MéganeBrand Owner: RenaultLead Agency 1: MECLead Agency 2: GroupMContributing agency: DirectcommCountry: TurkeyIndustry: Automakers & marques, Automotive industry (general),Compact, small family cars, Mid-size, large family carsChannels used: Content marketing, Direct marketing, Email marketing, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
There are so many data sources...