Renault Mjourney: Media and CRM tied together to achieve higher sales

This case study explains how car manufacturer Renault tracked and linked online media data with CRM data to offer customers in Turkey bespoke communication and dealership experiences to increase the likelihood of test-drives and, ultimately, car sales of its Megane model.

Renault Mjourney: Media and CRM tied together to achieve higher sales

Eda Onsel, Ceylan Cangul and Haluk Akalp

Campaign details

Brand: Renault MéganeBrand Owner: RenaultLead Agency 1: MECLead Agency 2: GroupMContributing agency: DirectcommCountry: TurkeyIndustry: Automakers & marques, Automotive industry (general),Compact, small family cars, Mid-size, large family carsChannels used: Content marketing, Direct marketing, Email marketing, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

There are so many data sources...

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