General Motors taps augmented reality, live streaming for better customer experience

The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.

General Motors taps augmented reality, live streaming for better customer experience

Low Lai Chow

When it comes to why General Motors - one of the world's most iconic automotive manufacturers - is merging customer experience with technology, Director of Marketing and Customer Experience, Mark Harland, has a simple answer: "They work together."

With the highly competitive automotive sector always looking for a product edge, not to mention consumers who love to have the latest technology in their vehicles, the intersection between customer experience, marketing and technology has never been more clear.

"It's not just technology for the sake of making...

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