Xfinity: Language Choice Campaign

This case study describes how Xfinity, an American cable TV service, turned its business around and achieved a level of growth not since seen in the company's history by emulating the way bilinguals use English and Spanish in their daily lives.

Xfinity: Language Choice Campaign

Agency: Grupo Gallegos

Summary:

What happens when a brand makes an unprecedented commitment to communicate with Bilingual Hispanics in the same way they talk and live their lives? Well, Bilingual Hispanics make an unprecedented commitment to the brand. This is the story of how Xfinity turned its business around and achieved a level of growth not since seen in the company's history.

With the cable industry disrupted from new competition, Xfinity needed to prove its value to the crucial segment of Bilingual Hispanics. So Xfinity created a new entertainment system (XI) with features built specifically...

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