Antarctica Beer and the World's Best Social Network

This case study describes how Antarctica, a Brazilian beer brand, reinstated its role in the lives of Brazilian beer drinkers through its innovative use of digital, connecting people and the brand offline.

Antarctica Beer and the World's Best Social Network

Agency: AlmapBBDO

Summary

Rio de Janeiro is the most important beer market in Brazil. Antarctica is the most preferred beer in "Rio".

Its success is due to its positioning as an insider, shedding light, renewing and valuing assets that genuinely matter to its citizens.

The best example of this vision is what the brand did for Rio's Street Carnival.

Antarctica restored this historic party with more than just basic sponsorship activities: the brand had different initiatives to improve the party, such as providing more public toilets and free public transportation.

But...

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