10 trends in paid social

This article looks at ten trends in how paid social is changing as Facebook grows ever more dominant and its peers continue to find new routes to audiences.

10 trends in paid social

Sebastian RedenzIPG Mediabrands

Facebook has moved from narrowcast to broadcast and dominates in paid social. However, Pinterest, LinkedIn, Twitter and Snapchat offer different routes to new audiences, while data targeting is becoming more granular, making social messaging more accurate.

It's exactly ten years ago that Myspace surpassed Google as the most visited website in the United States, a pivotal event in the history of social media. Although the reign of Myspace was a rather short one, social media went on to relentlessly disrupt people's media habits, establishing itself as the new global mass...

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