Social media can create retail sales - with the right marketing
Retailers have tended to use social as a branding channel, but new ad formats, 'buy now' buttons and shoppable cards are causing retailers to use social for direct response. Kohl's launched a fashion line via a live fashion show streamed on Periscope and YouTube with shoppable calls to action.
Marketing Retail
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Paid search marketing remains the cornerstone performance channel for direct-response advertisers, like retailers and lead-generation brands. But social...