How a digital marketing strategy radically re-positioned high-street retailer Argos

This article outlines the digital strategy UK high-street retailer Argos - a unique catalogue proposition - took to leverage its physical presence to become an omnichannel shopping destination.

How a digital marketing strategy radically re-positioned high-street retailer Argos

Josh Roth and Jason AndrewsCHI&Partners and AllTogetherNow

Marketing Retail

This article is part of a collection of articles on marketing retail. Read more.

Argos, a unique analogue retailer that combined catalogue shopping with in-store collection, embraced e-commerce to offer multichannel shopping to its vast product inventory with 'Click and Collect' from its 750-plus UK stores, conveniently situated in busy urban high streets. An agile digital marketing strategy repositioned the retail brand and won new customers by focusing on speed, dynamism and convenience.

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