Insight Intelligence Market Research Summit 2016, 9–10 May, London
Jillian Ney
Social media intelligence in market research
In my job, I conduct many large-scale qualitative market research projects with social media data. These projects are considerably different to the established practices of online qualitative research, like online communities. While there are journals and papers to help design online community research, this is missing from social media research, or what I call social media intelligence.
I like to think of social media as the largest focus group in the...