Marketing for good: How marketing professionals are helping charities pro-bono

This article covers the story of Pimp My Cause, a Marketing Society initiative to provide cash-strapped charities with pro-bono marketing services in the UK.

Marketing for good: How marketing professionals are helping charities pro-bono

Anna Mulleneaux

Members of The Marketing Society have been using their the strategic insight to enable charities and social enterprise to flourish.

Over the past three years, I've had the pleasure of working with The Marketing Society to engage members in using their marketing talent to help small charities and social enterprises to achieve their ambitious goals.

For those of you who have not yet come across us, Pimp My Cause is a web platform that connects the marketing profession with more than 1,600 charities and social enterprises that are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands