Masters of Insight: When Marketing Art Meets Marketing Science - Adapted Excerpts of Winning Case Studies from the 2016 David Ogilvy Awards

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Masters of Insight: When Marketing Art Meets Marketing Science – Adapted Excerpts of Winning Case Studies from the 2016 David Ogilvy Awards

Beyond its mission to showcase the finest global thought leadership in the area of marketing and advertising research, the Journal of Advertising Research (JAR) in September offers its readers a bonus: a selection of winning papers from the annual David Ogilvy Awards.

Since 1994, the Ogilvy Awards have celebrated the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. This year’s winners did...

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