Becoming Consumer on an Emerging Market: Measurement of consumer confidence in Poland

Andrzej Klarkowski and Slawomir Nowotny

This paper presents the attempt to launch a periodic consumer survey programme within the conditions of free-market economy build in contemporary Poland.

Becoming Consumer on an Emerging Market: Measurement of Consumer Confidence in Poland

Slawomir NowotnyDEMOSKOP – Market & Social Research, Poland andAndrzej KlarkowskiFaculty of Psychology, University of Warsaw, Poland

INTRODUCTION

One of the most important determinants of the economic situation in free-market economy is consumer demand. This demand in turn is itself determined by various factors. When consumer income is stable, the demand for basic consumer goods the purchase of which cannot be delayed for long tends to remain at a constant level. On the other hand the demand for durable goods depends to a much greater...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands