The New Norm for Understanding Retail Behaviour of Mobile-Centric Consumers: Measuring the impact of mobile, online and offline media consumption on store visitation

This paper seeks to establish a 'new norm' for understanding mobile consumers' retail habits by measuring the impact of mobile, online and offline media on store visits.

The New Norm for Understanding Retail Behaviour of Mobile-Centric Consumers: Measuring the impact of mobile, online and offline media consumption on store visitation

Maria Domoslawska, Alistair Goodman

Introduction

Navigating the physical world as quickly and effortlessly as online is the new research mantra for metrics enabled by GPS technology.

How do you humanise large data sets of millions of GPS locations with data collected from consumers and their devices, and translate this into targeted brand touch points for marketers?

Context

Where people go and when they are there are significant signals of brand interest and intent. The mobile devices and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands